18 janvier, 2018
Galileo Global Education includes 30 prestigious schools on 66 campuses throughout the world, united around unparalleled know-how: knowing how to link the worlds of creation and management in order to foster innovation in every field. As the number 1 European group in private higher education, Galileo trains 53 000 students each year, to whom we offer chances of becoming competitive professional players in the labor market. In France, our group, which operates under the name Studialis, is composed of 27 schools offering management training in the fields of digital technologies, the arts and culture as well as all design-related disciplines (fashion, interior architecture, video games, animation, graphic design, transport, connected products and objects). Our group schools offer 40 certified titles and are signatories of 280 international agreements.
Our group is reinforcing its marketing team through the recruitment of a/an:
International Digital Marketing Officer
(H/F – Position based in Paris)
We are looking for an International Digital Marketing Officer (Bilingual English/French) to develop brand awareness among prospective students and generate qualified leads.
Nature of contract: CDI (Permanent contract)
Starting date: As soon as possible
Location: Paris – 75011 and every country where Galileo Schools are based.
You will be working with the International Digital Marketing Manager and the local Business Manager to leverage the marketing/lead acquisitions of the school outside France! Your role will include the following missions:
Data-Driven & performance marketing ambassador (digital acquisition/ website conversion rate / CRM conversion funnel)
Help local team design the different websites of the schools as data-driven marketing tools (SEO/webforms connected to CRM, mobile version…)
Develop, improve and monitor the SEO/ SEA / acquisitions strategy / conversion rate for the websites.
Help and monitor local team to produce content to promote the schools (for the B2C and the B2B market) and enhance the SEO: news, videos, photos, testimonials, program descriptions, newsletters, e-mailings…
Help and monitor local team to manage several social media accounts (Facebook, WeChat, RenRen and Weibo).
Monitor web and social media analytics to fine-tune the marketing efforts (analysis, AB testing, etc.)
Analyze the sales and marketing performance and recommend improvements (CRM, KPIs, etc.)
Business or communications school graduate with professional experience in digital marketing
Excellent written and spoken English
Strong interest & knowledge in digital marketing, search marketing, advertising and social media, CRM
Knowledge of digital marketing platforms (AdWords, Google Analytics, website content management systems, etc.) and CRM Platforms (Microsoft Dynamics, SalesForce, etc.)
Commercially-minded and KPI-oriented
Data mining and excel ninja
Confident and outgoing
Italian or Chinese is a plus