Marketing and Recruitment Manager

Marketing and Recruitment Manager
Marketing and Recruitment Manager

21 novembre, 2018


Job Description:

Under the supervision of the Associate Director, Marketing, you will have the global responsibility of lead generation, prospection, customer service and marketing for the HEC Paris MBA program.

The Marketing & Recruitment Manager (MRM) will work within the Marketing team to promote the HEC MBA program in their global regions. This position is responsible for strategic marketing activities to attract top MBA candidates through initiatives in their assigned Regions. He/she will drive the customer experience and growth in assigned regions. Prospecting potential students, you will be a brand ambassador, educating prospective students about the HEC Paris MBA in conjunction with the marketing strategy and ensuring positive brand awareness


Represent HEC Paris as a Brand Ambassador at global events.

Build strong relationships with prospective students and influencers in your regions

Develop and implement strategies to create an ongoing pipeline

Meet sales targets / establish opportunities and develop strategies to maximize brand awareness and applications

Design a strategy for marketing events/relations in your regions

Presentation to large audiences

Ownership of your support activities: your database management, event planning, budget

Develop and execute engagement campaigns and acquisition strategies , including web, email, social media, advertising, and GMASS targeting to increase traffic to website and general leads

Prepare and participate in recruiting events for HEC Paris MBA prospective students (cocktails, coffee chats, presentations, etc.) in France and abroad if needed

Ideal Profile:

We are looking for someone collaborative, bright and proactive who will challenge and inspire our team with:

Excellent customer service and people skills

Stellar communication and presentation skills

Ability to travel throughout the world (domestic and international)

2 – 4 years’ experience, experience in higher education a plus

Strong database and time management management skills

English is the working language, native English is a plus

This position will be responsible for North American & India – with possible responsibilities beyond this region

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