Job description

As the « Business School for the World », INSEAD, the #1 in the FT for the Global MBA Programme, brings together people, cultures and ideas from around the world to change lives and transform organisations. The unique global perspective and multicultural diversity of INSEAD are reflected in all aspects of its research and training.

Marketing Manager – Degree Programmes – Fontainebleau (France)

We are looking for a suitable candidate to join our team as a Marketing Manager (full time, permanent contract, starting as soon as possible on the Europe Campus in Fontainebleau, France).

Reporting to the Associate Director, Product Marketing, the ideal candidate will be a strategic marketing manager with proven experience in conceptualizing and executing integrated marketing campaigns across a variety of channels. Lead generation is the ultimate measure of success for the product marketing team so this person will be required to justify how his/her efforts have an impact on lead growth for our portfolio of degree programmes which includes INSEAD’s MBA and Executive Masters Degrees (EMBA, EMFin and EMCCC).

One of the primary focuses of the role will be to produce videos and oversee photography projects. Therefore, this role is suited to a marketing manager who has significant experience in video creation and can guide and coordinate production workflow both locally and internationally.

The candidate should have graphic design skills and be able to visualize and execute creative ideas. He/she is also familiar with digital tools and social media channels.

Finally, the candidate will work to ensure that the marketing plan and deliverables are aligned with the recruitment objectives of the programme that he/she is responsible for and that the activities are implemented consistently across channels.

The ideal candidate should have the following profile:

4 – 6 years’ experience in a marketing role with a strong emphasis on digital campaigns and a thorough understanding of social media platforms.
Working knowledge and hands-on experience in web video, YouTube ecosystem and digital culture is a must.
Proficient user of multimedia design software such as, Illustrator, Photoshop, InDesign or similar.
Analytical with a passion for data and insights.
Advanced Excel & PowerPoint skills are important.
Strong project management and problem-solving skills.
Diplomacy skills and an ability to engage with a wide range of key internal and external stakeholders.
An open mindset to work in a culturally diverse team.
Excellent command of English.

Kindly note that only shortlisted candidates will be notified and valid local working papers are mandatory.